Von Dutch. Two little words that mean so much to anyone who grew up dreaming of wearing a trucker cap like Nicole Richie. But unless you've been watching re-runs of The Simple Life, you probably haven't born witness to that infamous logo since around 2007, a confusing time when low-slung jeans, velour tracksuits and skinny scarves made quite the style cocktail.
Bella Hadid wearing Von Dutch ©Getty
And Von Dutch didn't just become the unofficial sponsor of dubious reality TV. Halle Berry wore one of its tops to a premiere (yes, really), along with tinted shades, boot-cut jeans and a buckled hip belt that defined a whole new era of red carpet dressing.
Halle Berry wearing Von Dutch ©Getty
That was 2005. Now, Bella Hadid is bringing back Von Dutch. Spotted out and about, the model has been carrying none other than the brand's red bowling bag, a very capacious tote that she paired with another hero accessory of the '00s: a stretchy black headband. Oh Bella.
Alton Mason wearing Von Dutch ©Getty
Of course, she's not the only one who's taken a trip down memory lane to the heady days of Von Dutch. Back in 2018, Alton Mason, model and actor, wore a logoed pair of jeans with 'Von' on one leg and 'Dutch' on the other.
This Von-Dutchaissance might be a step too far for anyone who remembers it from the first time round, but for anyone who worships at the altar of Y2K, it's a tantalising sign that our fascination with the early aughts might just be getting started. Buckle up.
Von Dutch must have been one of the first brands to popularise the so-called 'baby tee' - and you can still buy them today from Urban Outfitters.
This long-sleeved version would look on-point with khaki cargo pants.
This 'notched' tee is pure 2003.
You can still buy the brand's iconic logoed trucker caps from ASOS.
This checkerboard-printed cap is guaranteed to turn heads for all the right reasons.
And finally, the bowling bag. Bella Hadid's a fan. Are you?
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